Client
New Balance FuelCell Rebel v5 Launch
Year
2025
The launch of the New Balance FuelCell Rebel v5 brought together runners for an immersive brand experience, celebrating the release of the latest performance shoe through a carefully considered event environment.
My role focused on designing a series of branded environmental graphics, including floor decals, coffee cup branding and event stickers. Each element was designed to integrate seamlessly into the activation, reinforcing the campaign identity while creating moments for guests to engage with throughout the event.
Although small in scale, these touchpoints demonstrate how thoughtful design can elevate an experience, strengthen brand consistency and bring a campaign to life beyond traditional marketing channels.
Produced at SLATE Media.
Scope of Work
Extending the campaign beyond the product.
The event identity was applied across a range of physical touchpoints, from branded coffee cups to environmental graphics, creating a cohesive experience that reinforced the campaign from the moment guests arrived.
Creating moments people remember.
The most successful event branding doesn’t just decorate a space; it becomes part of the experience. Interactive graphics encouraged guests to engage with the campaign while creating natural opportunities for photography and social sharing.
